Our story

Our story

At Glow Lab, our mission to create a skincare range with a difference began by talking to a wide range of women to find out what they really wanted from a skincare range.

We discovered women increasingly want to embrace more natural products in their lives, to protect themselves, their families and the environment from harmful ingredients or manufacturing processes that aren’t ethical or kind to our planet.

At the same time, it was clear that natural products sometimes just don’t work as well as women need them to. With such busy lives, women told us they need skincare solutions that tick all the boxes for them: effective, natural, luxurious and affordable.

These insights began our Glow Lab journey - to develop natural skincare that works.

  • Scientifically-proven ingredients
  • Rapid absorption for a luxurious feel
  • Cruelty free, with no nasties
  • Proudly made in New Zealand
Our philosophy

Our philosophy

We believe women shouldn’t need to compromise on looking after themselves, every day.

Our skincare range is sourced from nature and blended with scientifically-proven ingredients to create natural skincare that works.

Glow Lab skincare is committed to avoiding any skin-unfriendly ingredients, so you can be confident there’ll be no nasty surprises in our formulations. 

The Glow Lab range is dermatologically-tested and pH balanced too, so it’s suitable for all skin types.

All our products are cruelty free. We use high-quality, natural cosmeceutical ingredients to deliver performance in our formulations, so you don’t need to compromise when it comes to choosing an ethical, cruelty-free skincare range.

We believe in sourcing all our ingredients from reputable suppliers and check for human and environmental safety through the Environmental Working Group’s Skin Deep® resource.  

Glow Lab is made for women, by women. They’re at the heart of our development process, creating products based on real-life experience of using skincare products themselves. 


The science in our skincare

The science in our skincare

It’s no secret why Glow Lab is natural skincare that works. We’ve enhanced our natural formulations with award-winning, standout cosmeceutical ingredients to deliver proven results, with a luxurious feel. Rapid absorption is something we’ve carefully crafted into our formulations so that all our products are beautiful to use, with no greasy residue.

We use a variety of oils and butters to enrich our formulations. From Jojoba Oil and Shea Butter, to Avocado and Macadamia Oils, you’ll discover beautiful blends which replenish and deeply nourish skin, naturally.

Our formulations are boosted with essential fatty acids and vitamins – like Vitamin C to strengthen and brighten skin, and Vitamin E to protect and smooth.

All of our fragrances are formulated without phthalates and comply with the standards of the International Fragrance Association.

Our careful selection of ingredients all adds up to a family of skin-loving superstars that have been scientifically crafted with you in mind. You can be confident you’re choosing high-quality, effective skincare every time.

Our skincare expertise

Our skincare expertise

Glow Lab is proudly crafted in New Zealand and has a dedicated science and cosmetic chemist team on site who have formulated the Glow Lab range from the ground up.

They have a combined broad wealth of experience which spans two decades, developing personal, hair and skincare formulations across a number of brands. This experience includes environmental science, which means they’re experts in developing waste minimisation and recycling technologies. And, with a background in developing new uses and claims data for natural ingredients, when it comes to sourcing and critiquing the vast range of ingredients available to use, they know their stuff.

In fact, the team is across every detail of manufacturing and, because they’re on site, they’re on the spot to ensure quality control at every step of the way. They’re a core part of a team of passionate women based in New Zealand that works collaboratively to understand women’s natural skincare needs and create products tailored to meet them.



At Glow Lab, we’re committed to using eco-friendly practices and reducing our impact on the environment.

All our packaging is recyclable and from October 2018, we’ll be reducing our use of virgin plastic by introducing 100% recycled plastic - sourced from recycled water and milk bottles - into our Glow Lab bottles. By 2025 we aim to have all Glow Lab plastic packaging made from recycled plastic.

We are also 1 of 12 leading New Zealand businesses backing a diagnostic study to review New Zealand’s entire plastic packaging and recycling system. We cannot tackle the plastic issue alone, and are proud to be part of the ground swell of change.

Wherever possible, we use ingredients that are bio-degradable and with low toxicity. We never use plastic micro-beads, so we’re aligned with New Zealand’s micro-bead free policy.

Glow Lab manufacturing has Environmental Choice New Zealand certification. This means we’re independently audited to ensure we minimise our negative impact on the environment in all aspects of our manufacturing process. To achieve this, we work to minimise the energy required in production, through procedures like cold-processing, while reducing water consumption and waste products.

Our wellness credentials

Our wellness credentials

Glow Lab is backed by one of New Zealand’s leading health and wellness manufacturers: the Earthwise Group.

Earthwise was launched 50 years ago out of a pioneering spirit that identified a need for gentle and natural alternatives to household and body care products, making them safe to use, every day.

This focus remains true today, and the Earthwise Group continues to invest in extensive research to meet the needs of consumers for eco-friendly, natural products that are effective but don’t cost the earth.

With new product development occurring on-site, Earthwise has expanded its range through the launch of its Nourish personal care and Earthwise baby care ranges. Their brands are now sold in over 3,000 stores across New Zealand, Australia and Asia, and growing.

Earthwise is a market leader in several categories in the grocery sector and, as a winner of a 2013 Deloitte Fast 50 Award, has been celebrated as one of New Zealand’s fastest growing companies.


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